The Activity Log shows you all the optimizations (and why they happened) and other changes made to your account. Here's an example of what the Activity Log looks like:
Some of these changes include:
- Increasing/decreasing ad group and keyword bids
- Enabling/disabling the Sellozo optimizer on a campaign
- Increasing/decreasing your campaign budget
- Identify new keywords/search terms and apply them to the appropriate campaigns
- Negative keywords applied
Sellozo aims to be an exceptionally transparent, non black box solution for managing your Amazon ads.
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