I just signed up and enabled Sellozo to manage my campaigns. What happens now?

Thanks for signing up! We're happy to have you onboard with us and we're excited to start helping you grow your Amazon business!

To get started, select the campaigns you would like to optimize using Sellozo. This can be done by switching the toggle button on the campaign view.

 

Once selected, our optimizer works like this:

1. We launch some automatic targeting campaigns to start collecting some initial search terms that are relevant to your products.
2. After you get a sale, we will analyze the auto campaigns and launch corresponding manual campaigns utilizing the keywords and performance data from the auto campaigns. Sellozo then applies optimized bids based off the collected data using our proprietary software.
3. The auto campaign will continue to run at a reduced budget, and based on daily performance, the manual campaigns will be optimized for bids & keywords and add new keywords that earned sales.
4. Repeat Step 3 until all your campaigns reach the ACoS target specified.

Quick Tips:

• DO NOT turn off existing campaigns and launch new campaigns that are close to your target ACoS and are driving sales. We will optimize your existing campaigns as-is. 
• DO NOT set your target ACoS too low. It may hinder your ability to get traffic to your listings.

The optimizer runs once per day and will start adjusting bids, setting negative keywords where necessary, and creating manual campaigns for you when needed to optimize bids. You should see action in your activity log in the next 24 hours.