We have several different pre-defined strategies that you can use, based on your goals. You can either launch new campaigns or map the strategies to existing campaigns or adgroups
Auto-Manual: This strategy allows sellers to automatically move successful search terms from an auto campaign to a manual campaign as exact keywords. You can reconfigure to move the keywords as broad or phrase match by editing the keyword transfer rule associated with the campaigns. This is the most commonly used strategy to optimize keyword discovery
Auto-Manual-KeywordTest: This strategy allows sellers to automatically move successful search terms from an auto campaign to a manual campaign as exact keywords. You can reconfigure to move the keywords as broad or phrase match by editing the keyword transfer rule associated with the campaigns. For keywords in the manual campaigns that do not convert, the strategy automatically moves them into the keyword test campaign. This way the sellers can control how much they are budgeting towards testing non-converting keywords. This strategies best suited for testing keywords, whether manually uploaded or with higher conversion rates historically
Auto-Manual Overdrive (Recommended by amazing.com): This strategy allows sellers to move successful search terms from an auto campaign to a manual campaign as exact keywords. You can reconfigure to move the keywords as broad or phrase match by editing the keyword transfer rule associated with the campaigns. Alongside this auto-manual pair, an additional overdrive manual campaign is available to manage specific keywords which are not automatically transferred between the campaigns. This is best suited for use cases where you would like to keep bidding on specific keywords to maintain high organic ranking in the overdrive campaign while not affecting performance on the auto-manual campaign pair
Auto-Broad-Phrase-Exact: This strategy allows sellers to automatically move successful search terms from the auto campaign to a manual campaign with broad match first. Once successful/converting keywords are discovered in the broad campaign, they are automatically moved to the phrase match campaign and eventually into the exact match campaigns. This strategy is best suited for …
Broad-Phrase-Exact: This strategy allows sellers to automatically move successful and converting keywords from a broad-match manual campaign to a phrase match and later to an exact match manual campaign.
Broad-Exact: This strategy allows sellers to automatically move successful and converting keywords from a broad-match campaign to an exact-match campaign.
Auto-Broad-Exact: This strategy allows sellers to automatically move successful search terms from the auto campaign to a manual campaign with broad match first. Once successful/converting keywords are discovered in the broad campaign, they are automatically moved to the exact-match campaign. This strategy is best suited for
Custom: This strategy allows sellers to customize the campaigns or adgroups in any pattern of your choice. This strategy is best suited for advanced sellers
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